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Prequalification Scheme: Advertising and Digital Communications Services - SCM2701

Scheme ID SCM2701
Starts 7-Jun-2016
Ends 30-Apr-2020
RFT Publish Date 7-Jun-2016
RFT Close Date & Time
30-Apr-2020 6:00pm
ABN Required Yes
 
RFT Type Scheme Invitation
Agency Customer Delivery & Transformation Division
Category Editorial, Design, Graphic and Fine Art Services

Contact Person

Scheme Details

The Advertising and Digital Communications Services Prequalification Scheme is managed by the Communications and Engagement branch in the NSW Department of Customer Service. The Scheme provides the NSW Government access to a wide range of skills, expertise and experience covering creative advertising and digital communications categories.

The Scheme encompasses the activities common across Customers that represent the majority of government’s marketing services spend.  The two (2) categories targeted by this Advertising and Digital Communications Services Scheme are:

a)    Advertising Services

b)    Digital Communications Services

Service Providers can apply for prequalification in either or both of these categories, and must offer at least three of the services listed in the questionnaire below to be eligible for that category. In addition, Service Providers must have a NSW Workers’ Compensation policy to cover any work that is performed in NSW, and must agree to provide proof of professional indemnity insurance and public liability insurance when requested.

The bulk of work through the Scheme relates to Public Awareness advertising activities.  Public Awareness advertising refers to advertising that generally runs over a sustained period to raise awareness of key issues or encourage behaviour change and participation.  Please refer to the Scheme Conditions for further information.

Start application

The information displayed below is a read-only version of the application process. Please review and, when ready to apply for the scheme, click the Start application button above.

Vendor Instruction

Please refer to Scheme Conditions.


Prequalification Types

Prequalification

Documents

Terms and Conditions

Capabilities

The Applicant must identify its areas of substantial expertise by nominating the categories in which it is seeking prequalification.

  • Creative Advertising Services
    Communication Strategies, Creative Campaign Development and Implementation, Brand Development and Management, Copywriting, Design, Typesetting and Proofing, Production Services, Multicultural Creative and Communications services and Indigenous Creative and Communications services.
  • Digital Communication Services
    Digital Strategy, Digital Creative Campaign Development and Implementation, Digital Asset Production and Management, Branded Content and Integration, and Social Media.

Prequalification Questionnaire

The Applicant must answer the following questions based on the prequalification type they are applying for

Company Information

Type of Legal Entity/Name *
Key Business Contact 1 *

Please provide the details of Key Business Contacts for enquiries regarding this application in the following format:

Name

Position

Phone

Email

Office address

Response Type: Free Text
Key Business Contact 2

Please provide the details of Key Business Contacts for enquiries regarding this application in the following format:

Name

Position

Phone

Email

Office address

Response Type: Free Text
Company Profile *

In 300 words or less, provide a clear and concise description of the key professional services, and experience, offered by your organisation.

Response Type: Free Text
Company Website *

Please add your company website URL in the text field below.

Response Type: Free Text

Company Structure

List names of divisions covered under your ABN. *
Response Type: Free Text

Advertising Services, Digital Communications Services, and Optional Related Services

Advertising Services

Please select the services from the lists below that your company provides. Note that you must be able to provide at least three of the services listed to be eligible to apply for that Category.

Digital Communications Services

Please select the services from the lists below that your company provides. Note that you must be able to provide at least three of the services listed to be eligible to apply for that Category.

Optional Related Services

Please select the services from the lists below that your company provides.The services listed as Optional Related Services may be requested by Customers at their discretion, to assist in the delivery and implementation of NSW Government Campaigns.

Services and Capabilities

Current Clients *

Please list some of the major clients (up to a maximum of 10) that you have serviced over the last two years. 

Response Type: Free Text
Campaign Budgets *

What is the minimum total campaign/program budget you would consider?

Note: Total campaign/program budget is inclusive of all research, media, creative and production costs.

References *

Use the attached template to provide at least three relevant references from your clients. At least two of these should review your performance on the case studies provided.

Referee Report Template v4.docx

Response Type: Upload

Case studies

Provide case study examples of projects that you have delivered for the above clients during the past two years. If you are applying for both Prequalification Categories, you must provide two case studies for each Category. Please include one case study for a campaign valued at less than $100K. Where possible, provide a government, large organisation or community services related example, and a social marketing example. A maximum of four case studies should be submitted.

Note that if your application is successful, these case studies will be made available to potential NSW Government clients looking to engage your services.

Number of Case Studies *

Which Prequalification Category are you applying for? 

Case Study 1

Client: *

Please provide the name and details of the company/organisation that you did the work for.

Response Type: Free Text
Department/division

If applicable please state the department/division of the company/organisation that you did the work for.

Response Type: Free Text
Project: *

What was the name of the campaign/project?

Response Type: Free Text
Category *

Prequalification Category this case study applies to:

Date *

What was the date the campaign/project was launched to the market?

Response Type: Date
Campaign Budget *

What was the campaign budget?

Response Type: Free Text
Campaign Objectives *

Describe the challenges the client identified to solve and the specific goals of the project/campaign.

Response Type: Free Text
Strategy *

Describe the course of action you took for this project/campaign, the thought processes behind this course of action, and how this strategy related to the above objectives.

Response Type: Free Text
Target Audience: *

Who was the target audience?

Response Type: Free Text
Execution *

Describe in detail how the strategy was implemented.

What channels were used and why were they selected?

What phases were involved, and how were the objectives obtained?

Response Type: Free Text
Results & Outcomes: *

Provide quantitative, measurable results that demonstrate the outcomes of the campaign/project.

Response Type: Free Text
URL *

URL to where images of the case study can be viewed

Response Type: Free Text

Case Study 2

Client *

Please provide the name and details of the company/organisation that you did the work for.

Response Type: Free Text
Department/division

If applicable please state the department/division of the company/organisation that you did the work for.

Response Type: Free Text
Project *

What was the name of the campaign/project?

Response Type: Free Text
Category *

Prequalification Category this case study applies to

Date *

What was the date the campaign/project was launched to the market?

Response Type: Date
Campaign Budget *

What was the campaign budget?

Response Type: Free Text
Campaign Objectives *

Describe the challenges the client identified to solve and the specific goals of the project/campaign.

Response Type: Free Text
Strategy *

Describe the course of action you took for this project/campaign, the thought processes behind this course of action, and how this strategy related to the above objectives.

Response Type: Free Text
Target Audience: *

Who was the target audience?

Response Type: Free Text
Execution: *

Describe in detail how the strategy was implemented.

What channels were used and why were they selected?

What phases were involved, and how were the objectives obtained?

Response Type: Free Text
Results & Outcomes: *

Provide quantitative, measurable results that demonstrate the outcomes of the campaign/project.

Response Type: Free Text
URL *

URL to where images of the case study can be viewed

Response Type: Free Text

Case Study 3

Client

Please provide the name and details of the company/organisation that you did the work for.

Response Type: Free Text
Division/department

If applicable please state the department/division of the company/organisation that you did the work for.

Response Type: Free Text
Project

What was the name of the campaign/project?

Response Type: Free Text
Category

Prequalification Category this case study applies to

Date

What was the date the campaign/project was launched to the market?

Response Type: Date
Campaign Budget

What was the campaign budget?

Response Type: Free Text
Campaign Objectives

Describe the challenges the client identified to solve and the specific goals of the project/campaign.

Response Type: Free Text
Strategy

Describe the course of action you took for this project/campaign, the thought processes behind this course of action, and how this strategy related to the above objectives.

Response Type: Free Text
Target Audience

Who was the target audience?

Response Type: Free Text
Execution

Describe in detail how the strategy was implemented.

What channels were used and why were they selected?

What phases were involved, and how were the objectives obtained?

Response Type: Free Text
Results & Outcomes:

Provide quantitative, measurable results that demonstrate the outcomes of the campaign/project.

Response Type: Free Text
URL

URL to where images of the case study can be viewed

Response Type: Free Text

Case Study 4

Client

Please provide the name and details of the company/organisation that you did the work for.

Response Type: Free Text
Division/department

If applicable please state the department/division of the company/organisation that you did the work for.

Response Type: Free Text
Project

What was the name of the campaign/project?

Response Type: Free Text
Category

Prequalification Category this case study applies to

Date

What was the date the campaign/project was launched to the market?

Response Type: Date
Campaign Budget

What was the campaign budget?

Response Type: Free Text
Campaign Objectives

Describe the challenges the client identified to solve and the specific goals of the project/campaign.

Response Type: Free Text
Strategy

Describe the course of action you took for this project/campaign, the thought processes behind this course of action, and how this strategy related to the above objectives.

Response Type: Free Text
Target Audience

Who was the target audience?

Response Type: Free Text
Execution

Describe in detail how the strategy was implemented.

What channels were used and why were they selected?

What phases were involved, and how were the objectives obtained?

Response Type: Free Text
Results & Outcomes:

Provide quantitative, measurable results that demonstrate the outcomes of the campaign/project.

Response Type: Free Text
URL

URL to where images of the case study can be viewed:

Response Type: Free Text

Insurance

Insurances *

When working with NSW Government, all organisations must provide proof of relevant insurances at time of tender and/or engagement. As a part of being accepted onto the Advertising and Digital Communications Services Scheme, all suppliers must agree to provide proof of the following relevant insurances when requested:

Professional Indemnity insurance

Public Liability Insurance

Workers' Compensation insurance is mandatory where required by law.

Rates

Head Hourly Rates/Optional Related Services Rates *

Please complete the attached template. Rates must be GST exclusive.

Please also provide associated fees if applicable for all of the Optional Related Services offered.

Note: Fees charged for Optional Related Services must be discrete from the creative and/or digital services costs.

Service Rates Template v4.docx

Response Type: Upload

Declaration

The applicant declaration is confirmed by the applicant's authorised representative. *

Please provide the full name, position and contact telephone number of the applicant's authorised representative.

Response Type: Free Text
Declaration *

I am authorised to submit this application for and on behalf of the applicant and in doing so warrant that it is financially solvent, not subject to any legal proceedings or ICAC inquiries, and the information provided is true and correct.

Amendment History

  1. 7-Jun-2016 2:54pm

     

    NSW Government’s Advertising and Digital Communications Services

     

    Scheme opens to new applications

     

     

     

    The Advertising & Digital Communications Services Prequalification Scheme (The Scheme) is open for new applications from Tuesday 7 June 2016. The Scheme provides two categories of services to NSW Government departments: Advertising Services and Digital Communications Services.

     

    The Department of Premier & Cabinet (DPC) centrally manages the Scheme for NSW Government and have revised the Scheme to ensure consistency with current NSW Procurement direction, and provide a more flexible, streamlined application and evaluation of a broader range of suppliers. This will also address the changing and expanding needs of NSW Government’s marketing requirements moving forwards.

     

    Under the revised Scheme arrangements, applications will be received and assessed at any time during the Scheme period, which is currently until end of April 2018.

    If you have any questions or wish to discuss further, please contact Masieray Sesay, Senior Advisor Government Communications Contracts - masieray.sesay@dpc.nsw.gov.au

  2. 17-Apr-2018 2:51pm

    Scheme extenstion notice. No action required, existing vendors remain approved on the scheme and rolled over to the new extension date.

    The Advertising & Digital Communications Prequalification Scheme SCM2701 (The Scheme) has been extended from the 30th of April 2018 to 30th of April 2020. The Scheme provides two categories of services to NSW Government departments: Advertising Services and Digital Communication Services.

    The Department of Premier & Cabinet (DPC) centrally manages the Scheme for NSW Government and have extended the Scheme to continue the simplified and efficient procurement of communication services by Government agencies. 

    Under the revised Scheme arrangements, applications will be received and assessed at any time during the Scheme period, which is currently until the 30th of April 2020. Current successful applicants will remain on the scheme and may be asked to provide additional or up to date documents.

    If you have any questions or wish to discuss further, please contact advertising@dpc.nsw.gov.au

  3. 19-Jul-2018 4:28pm

    Amendments to scheme conditions are as follows:

     

    • Changes to department names (from Strategic Communications to Communications and Engagement)
    • Changes to contacts

     

  4. 31-Jan-2019 5:40pm

    The Department of Premier and Cabinet (DPC) has revised and published changes to the Scheme.

     

  5. 26-Feb-2019 1:04pm

    Updates made to the scheme Terms and Conditions and deletion of the question relating to NSW office address.

  6. 17-Apr-2019 3:59pm

    Contact details for the scheme has been update.

  7. 26-Sep-2019 1:52pm

    Contact email address updated.

Start application