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View Scheme - SCM0035

Scheme ID SCM0035
Starts 4-Mar-2013
Ends 31-Aug-2016
RFT Publish Date 4-Mar-2013
RFT Close Date & Time
2-May-2013 6:00pm
ABN Required Yes
 
RFT Type Scheme Invitation
Agency Customer Delivery & Transformation Division
Category Editorial, Design, Graphic and Fine Art Services

Contact Person
Masieray Sesay
Phone: 02 9228 5555
Masieray.Sesay@dpc.nsw.gov.au

Scheme Details

The Advertising and Communications Services Prequalification Scheme will be managed by the Strategic Communications (SC) branch in the NSW Department of Premier and Cabinet.  The Scheme will provide the NSW Government with access to a wide range of skills, expertise and experience covering creative advertising and digital communications categories.

The Scheme will encompass the activities common across Customers that represent the majority of government’s marketing services spend.  The 2 categories targeted by this Advertising and Communications Services Scheme are:

a)    Creative Advertising Services

b)    Digital Services

It is expected that the bulk of work through the Scheme will relate to Public Awareness advertising activities.  Public Awareness advertising refers to advertising that generally runs over a sustained period to raise awareness of key issues or encourage behaviour change and participation.  Please refer to the Scheme Scope of Services document for further information.

The information displayed below is a read-only version of the application process.

Vendor Instruction

Please refer to Guidelines for Applicants.


Prequalification Types

Prequalification

Documents

Terms and Conditions

Capabilities

The Applicant must identify its areas of substantial expertise by nominating the categories in which it is seeking prequalification.

Creative Advertising Services
  • Creative Advertising Services
    Communication Strategies, Creative Campaign Development and Implementation, Brand Development and Management, Copywriting, Design, Typesetting and Proofing, Production Services, Multicultural and Aboriginal Creative and Communications services.
Digital Services
  • Digital Services
    Digital Creative Campaign Development and Implementation, Digital Strategy, Digital Creative Campaign Development and Implementation, Digital Asset Production and Management, Branded Content and Integration, Social Media.

Prequalification Questionnaire

The Applicant must answer the following questions based on the prequalification type they are applying for

Creative Advertising Services

Please indicate if you are currently providing the following services in-house or via a sub-contractor.

Communication strategies *
Creative campaign development and Implementation *
Brand development and management *
Copywriting *
Design, typesetting and proofing *
Production services *
Multicultural and Aboriginal creative and communications services *

Digital Services

Please indicate if you are currently providing the following services in-house or via a sub-contractor.

Digital Strategy *
Digital creative campaign development and implementation *
Digital asset production and management *
Branded content and integration *
Social media *

Optional Related Services

Optional Related Services may be requested by Customers, at their discretion, to assist in the delivery and implementation of NSW Government Campaigns. Please indicate your Optional Related Services offerings below.

NOTE: These Services will not be pre-qualified by this Scheme.

 

Direct Marketing - Strategy consultancy (B2B & B2C) *
Please indicate if you are offering Direct Marketing - Strategy consultancy (B2B & B2C) Services.
Direct Marketing - Database Design Services *
Please indicate if you are offering Direct Marketing - Database Design Services.
Direct Marketing - Database Management *
Please indicate if you are offering Direct Marketing - Database Management Services.
Direct Marketing - Direct Response Management *
Please indicate if you are offering Direct Marketing - Direct Response Management Services.
Direct Marketing - List Creation and Sourcing *
Please indicate if you are offering Direct Marketing - List Creation and Sourcing Services.
Direct Marketing - Email Marketing *
Please indicate if you are offering Direct Marketing - Email Marketing Services.
Direct Marketing - Point of Sale *
Please indicate if you are offering Direct Marketing - Point of Sale Services.
Direct Marketing - Promotions and Premiums *
Please indicate if you are offering Direct Marketing - Promotions and Premiums Services.
Event Management *
Please indicate if you are offering Event Management Services.
Experiential Marketing *
Please indicate if you are offering Experiential Marketing Services.
Graphic Design - Branding and Identity *
Please indicate if you are offering Graphic Design - Branding and Identity Services.
Graphic Design - Marketing Collateral *
Please indicate if you are offering Graphic Design - Marketing Collateral Services.
Graphic Design - Production Design *
Please indicate if you are offering Graphic Design - Production Design Services.
Public Relations *
Please indicate if you are offering Public Relations Services.
Public Relations - Media Relations *
Please indicate if you are offering Public Relations - Media Relations Services.
Public Relations - Internal Communications *
Please indicate if you are offering Public Relations - Internal Communications Services.
Public Relations - Speech Writing *
Please indicate if you are offering Public Relations - Speech Writing Services.
Public Relations - Corporate Social Responsibility *
Please indicate if you are offering Public Relations - Corporate Social Responsibility Services.
Public Relations - Strategic Counsel *
Please indicate if you are offering Public Relations - Strategic Counsel Services.
Public Relations - Crisis and Issues Management *
Please indicate if you are offering Public Relations - Crisis and Issues Management Services.
Research - Brand Tacking *
Please indicate if you are offering Research - Brand Tacking Services.
Research - Concept Testing *
Please indicate if you are offering Research - Concept Testing Services.
Research - Omnibus *
Please indicate if you are offering Research - Omnibus Services.
Online Research *
Please indicate if you are offering Online Research services.
Research - Qualitative *
Please indicate if you are offering Research - Qualitative services.
Research - Quantitative *
Please indicate if you are offering Research - Quantitative services.

Expertise

Please rank your nominateed services in order of expertise in the attached file (1 being your highest level of expertise). *

Download this file by clicking on the link below. When you have completed the form, save and upload via the "Browse" button.

Ranking V2.docx

Response Type: Upload

Company Information

Type of Legal Entity *
Postal Address *
Response Type: Free Text
Key Business Contact for inquiries regarding this application. *

Please provide Name, Title/Position, Direct Phone Number, Fax, Mobile, email.

Response Type: Free Text
What is your company philosophy? *
Response Type: Free Text
Industry Memberships and Accreditations. *

If none please respond with "Nil".

Response Type: Free Text
Provide details of awards, if any, won in the past 3 years. *

Provide the Award Name, Client and Year for each award.

If none please respond with "Nil".

Response Type: Free Text
Current Clients *

Please list your current clients in the attached document. Please download this file by clicking on the link below. When you have completed the form, save and upload via the "Browse" button.

Current Clients V2.docx

Response Type: Upload

Company Structure

Agency Ownership *

Provide names of major shareholders (over 20%) in your company and percentage of ownership. Also advise of particularly large holding companies.

Response Type: Free Text
List names of divisions covered under your ABN. *
Response Type: Free Text
What is your Australian office address. *
Response Type: Free Text
Does your company have other offices within Australia? *
If "Yes" please indicate which states. Tick as many as appropriate. *
Does your company have International Offices? *
If yes, how many? Please provide details.
Response Type: Free Text

Financial Viability

In which year did the Service Provider's business commence? *
Response Type: Free Text
What was your total annual revenue for financial year 2011-2012? *
Response Type: Free Text
What was your total annual revenue for financial year 2010-2011? *
Response Type: Free Text
What was your total annual revenue for financial year 2009-2010? *
Response Type: Free Text

Human Resource Capacity

How many staff do you currently employ in permanent roles? *
Response Type: Free Text
How many full time staff did you employ in the last financial year? (including permanents, freelancers, temps, subcontractors, casuals etc.) *
Response Type: Free Text
What percentage of your salary costs in the last 12 months were directed to Permanent Employees? *
Response Type: Free Text
What percentage of your salary costs in the last 12 months were directed to Casual Employees / Freelancers? *
Response Type: Free Text
Adhoc Work Requests *

Service Providers may be required to deliver advertising services in complex or urgent circumstances. Please explain how your company will manage adhoc work requests.

Response Type: Free Text

Services and Capabilities

Case Studies *

Please provide a minimum of 3 case studies (delivered by the Applicant seeking pre-qualification) relevant to the category of services you are applying for. One case study should be for a campaign valued at less than $100K. Where possible, provide a government, large organisation or community services related example.

NOTE: If you are applying for both categories of services, please provide a minimum of 3 case studies for each category of service.

Please download this file by clicking on the link below. When you have completed the form, save and upload via the "Browse" button.

Case StudiesV3.docx

Response Type: Upload
Experience *

Please complete attached form regarding Government, large organisation and/or community services experience.

Download this file, save and upload via the "Browse" button once completed.

Experience V2.docx

Response Type: Upload
Types of Engagement *
What types of engagements are you interested in?
Campaign Budgets *

What is the minimum total campaign/program budget you would consider?

Note: Total campaign/program budget is inclusive of all research, media, creative and production costs.

Pro Bono *
Would you be willing to consider pro bono work?
References *

Please provide at least 3 relevant references in the attached form.

Please download this file by clicking on the link below. When you have completed the form, save and upload via the "Browse" button.

References V2.docx

Response Type: Upload

Core Category Services Rates

Head Hourly Rates *

Complete attached form. Rates must be GST inclusive.

Please download this file by clicking on the link below. When you have completed the form, save and upload via the "Browse" button.

Rates V2.docx

Response Type: Upload

Optional Related Services Fees

Optional Related Services Fees *

Please provide associated fees for all of the Optional Related Services offered.

Note: Fees charged for optional services must be discrete from the creative and/or digital services costs.

Response Type: Free Text

Insurance

Workers Compensation *

Please provide a copy of your current certificate of currency for Workers Compensation as required by all relevant laws of Australia relating to workers' compensation.

If Workers Compensation Insurance does not apply to you then please attach a letter, instead of a certificate of currency, explaining why it is not applicable.

Response Type: Upload
Public Liability *

Please provide a copy of your current certificate of currency for Public Liability insurance (minimum $10 million in respect of each claim).

Response Type: Upload
Professional Indemnity

Please provide a copy of your certificate of currency for Professional Indemnity Insurance:

-if the Applicant is a member of an approved scheme under the Professional Standards Act, insurance to the value of the amount prescribed under that scheme; or

-if the Service Provider is not a member of an approved scheme under the Professional Standards Act, insurance to the value of at least $10 million in respect of each claim.

For further information please refer to clause 6.5 of the Standard Form of Agreement.

Response Type: Upload

Legal Proceedings

Are you or any directors or associates currently, or have you been, at any time in the past 5 years, the subject of any or any pending legal proceedings, including winding up or bankruptcy? *
Are you or any directors or associates currently, or have you been, at any time in the past 5 years, the subject of any or any pending insolvency administrations or investigations? *
Are you or any directors or associates currently, or have you been, at any time in the past 5 years, the subject of any or any pending investigations by ICAC or any other public body? *
If you answered "yes" to any of the Legal Proceeding questions above, please provide details.
Response Type: Free Text

Declaration

Declaration *
I hereby apply for prequalification under the Advertising and Communications Services Scheme, and declare that I have read and understood the requirements of the Scheme and that the particulars submitted are true and correct and that all the required information has been supplied.
Name *
Response Type: Free Text
Position Title *
Response Type: Free Text
Date *
Response Type: Free Text

Amendment History

  1. 24-Apr-2013 10:24am

    Scheme description modified as follows;

    Please note this application contains Microsoft Word documents containing form fields and drop-down lists.  These form fields will not work if accessed via a MAC.  The documents will need to be accessed using Microsoft Word 2007 (or later) via a PC in order to function correctly.
  2. 24-Apr-2013 1:50pm

    Note:

    The Scheme has been extended and will now close 5.00pm 2nd May 2013.

  3. 30-Apr-2013 12:08pm

    Removed form fields from MS Word documents due to compatibility issues with MAC operating systems.

  4. 4-Jun-2015 2:02pm

    Scheme is updated until 30th April 2016.

  5. 4-Jun-2015 2:07pm

    Scheme has been extended until 30th April 2016.

  6. 29-Apr-2016 8:22am

    Scheme SCM0035 has been extended to 30th June 2016. There will be a new scheme replacing SCM0035. This scheme will be going live in early May 2016.